Professional Diploma in Digital Marketing

Whether you're a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you.

This internationally-accredited five-day course by Digital Marketing Institute (DMI) offers an introduction to key Digital Marketing specialisms including Mobile, SEO, Social Media Marketing, Analytics, Strategy & Planning.

Delivery Mode | Classroom

Duration | 5 Days

Boot-Camp Classes: 
28th May - 1st June, 2018.

Cost | ₦350,000

Location | Plot 3, Block 121 Stella Ogunleye, Lekki Peninsula Estate Scheme 1, 105102, Lekki

Become a certified digital marketing professional

Comprised of digital leaders such as Google and Facebook, the Syllabus Advisory Council informs and validates the learning content to ensure it is cutting-edge, relevant and technically accurate.

Module Overview

  • Introduction

    Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.

  • Pay Per Click Advertising

    Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

  • Search Engine Optimization

    In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

  • Email Marketing

    Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

  • Digital Display Marketing

    Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

  • Mobile Marketing

    Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.

  • Social Media Marketing

    Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.

  • Analytics

    Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

  • Strategy & Planning

    Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.

Still thinking about it? Test Yourself!

How strong are your digital skills?

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.

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Take the test!

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.

Get Started

Got Questions?

Who should take this course? +

Anyone can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

How much will the course cost? +

The Professional Diploma in Digital Marketing costs N350,000 including all course materials, 5 day training and feeding.

This cost does NOT include the professional examination cost to get certified. The aptitude test fee is $280 and allows you to sit for the certification examination at a local Pearson Vue test center at a time that is convenient for you.

Why Choose RDM Academy? +

RDM Academy is a product of RDM – Ringier Digital Marketing. We are not just trainers at RDM, we are practitioners managing Digital Marketing for some of the biggest brands in the world.

RDM Academy allows us to show you the best practices we use to get results for our clients.

Ringier Nigeria is part of Ringier AG, a 180 Year old Swiss Media Company with operations in 16 Countries, 8000+ staff strength, about $1B in yearly turnover with presence in 6 African countries and your complete 360 degrees Digital Marketing Partner. Our products in Nigeria includes the highly trafficked News & Entertainment Platform, Pulse TV, RDM – Ringier Digital Marketing and more recently, Jobberman, Cheki, Private Properties where we help organizations position better with Web Development, attract better with SEO and Social Media Marketing and convert leads into sales and paying customers through optimizing the Digital Sales Funnel. For our customers, we become their complete Digital Marketing Partner.

I am not very IT savvy. Is this course technical? +

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

Where will my qualification be recognized? +

The Digital Marketing Institute is the global certification body for Digital Marketing education.

This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

This certification is also recognized by many employers as vote of confidence in your ability to successfully implement Digital Marketing Strategies

How is the programme assessed? +

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by computer-based testing partner, Pearson Vue, via its global network of test centers. Your examination fee costs $280 and is not included in the course registration fee.

Where is the location of the training? +

The training takes place at Ringier Nigeria offices:

Address: 3, Iweanya Ugbogoh Street, Off Durosinmi Etti Drive. Lekki Phase 1. Lagos. Nigeria